Susan Beck
What I Do
As a lawyer turned journalist, I covered the legal profession at The American Lawyer for nearly 30 years. I understand the pressures that lawyers face to generate and keep business. Whether your goal is to impress a client, a judge, an adversary or a potential hire, I’ll work with you to project a clear and compelling message and tell a persuasive story that will stand out from the competition.
My Experience
- The American Lawyer: writer, reporter, editor
- Winthrop, Stimson, Putnam & Roberts: associate
- Harvard Law School, J.D.
- Smith College, B.A., Highest Honors in Mathematics
I can work with you on:
- Marketing materials
- Client newsletters
- Thought leadership reports
- Website biographies
- Polishing legal briefs
- Internal communications
- Contest submissions
Why Your Client Alerts Fail; Three Ways to Fix Them
You know those emails that you automatically delete or skip: yet another fund-raising plea from a political campaign, an update on your hotel rewards policy, and LinkedIn invitations to wish someone a happy work anniversary.
“We’re not a news service.”
"My chairman isn’t interested in creating client alerts and content like that. She says, ‘We’re not a news service.’” That’s a comment I heard when I recently co-hosted a webinar for the Legal Marketing Association with Lance Godard on effective strategies for...
Brief Writing: Own Your Demons
Today, we’ll look at a different kind of content — briefs, complaints, and other persuasive legal writings. Many of my tips for creating better content can also help lawyers write more effective briefs. Write simply, clearly, avoid jargon, and remember your...