“We’re not a news service.”

“My chairman isn’t interested in creating client alerts and content like that. She says, ‘We’re not a news service.’” That’s a comment I heard when I recently co-hosted a webinar for the Legal Marketing Association with Lance Godard on effective strategies for...

Brief Writing: Own Your Demons

Today, we’ll look at a different kind of content — briefs, complaints, and other persuasive legal writings.   Many of my tips for creating better content can also help lawyers write more effective briefs. Write simply, clearly, avoid jargon, and remember your...

DYI Client Alert Kit

Client alerts are opportunities for you to show your value and stand out from the competition. But, as I pointed out in an earlier post, that doesn’t mean you should show off how much you know. Instead, demonstrate that you understand your clients’ needs by offering...

Let’s Look at Good Content

I realize that most of my posts so far have focused on what can go wrong with content (and how you can fix it). But I don’t want to harp constantly on negative things, so today I’m going to focus on the positive. I’ll point out examples of good content practices taken...

The Elevator Pitch Bio

You step into an elevator on the ground floor of your firm’s office tower. You’re facing the general counsel of ConnectoFace, a fast-growing company that’s considering your firm for a blockbuster assignment. You’d love to represent them. “Hi, I’m Bill Brown, a...

Uggh! — ICW and WRT

Here are two phrases that are ubiquitous in legal writing: “in connection with” and “with respect to.” They’re bad. Get rid of them. Pull out a legal document of any kind, and you’ll see these muddling connectors splattered all over the place....